Among the various email marketing services, AWeber stands out as one of the most complete and accurate, but its many professional features can weigh down its usability to beginner users, or to users that don’t need remarkable features.
AWeber user interface is nice and minimal, and show everything it needs to be seen, without frills or colors too vivid. But AWeber has so many features that’s impossible to get a polish and functional user interface: its many features comes at disadvantages.
This confusion also extends to the WYSIWYG editor for your newsletter, just as it stuck a few years ago. This could be a handicap since it could pull away a modern web user.
AWeber is one of the most important email marketing services, so you can use it for every little feature you imagine: managing and growing contact lists, sending newsletter campaigns (to a whole list or a segment), with an excellent delivery rate.
AWeber analytics allows you to follow closely how your campaign is going, so that you can understand what are your campaign’ strengths (possibly with an A/B test), or to track access on your site since your last newsletter, or even splitting your list based on the interaction with your communications, or with purchases on your website.
One of AWeber strong point is how to interact and engage your audience, with its powerful autoresponder, with which you can set up many different actions that will be activated by recipients specific actions. A welcome email when they sign up for your newsletter, for example, is always appreciated, as well as an anniversary message or a transactional email after a purchase. AWeber’s autoresponders automate those actions and, as we said, are very powerful, because you can set plenty of different options.
Another strength in AWeber features is its integrations, from social networks to payment systems to the most popular blogging platforms to e-commerce solutions, so that your audience can enjoy your list right after a purchase.
AWeber supports its clients with its team proficiency through webinars, where AWeber experts give lessons focused on particular subjects and follow up with Q&A. It’s an interesting way to provide support to its customers.
You can find the usual knowledge base on their site, of course, and it’s very thorough, with many complementary video tutorial and the support contacts available seven days a week, also via chat.
AWeber starting price is pretty cheap for its offerings, even as limited as it is. You can pay monthly or yearly, but you’ll be limited to 500 contacts top. Once you exceed that limit, you have to pay more, based on the number of contacts of your lists.
Pricing is in line with other major players, but stood out that AWeber doesn’t offer any free plan: there’s only a month of free trial, to start which you’re forced to add your credit card information: at the end of your month they charge you automatically for the following month. In addition to that, you have to ask for a quote if you have more than 25k contacts.
We tested AWeber with our custom 500 contacts list and we sent a proper campaign using AWeber email marketing tools. Apart from 4k lines of tracking code added to our 150 lines template, AWeber had a delivery rate of 83,6%. Almost in line with other major email marketing platforms. Keep an eye on our deliverability test to compare MailChimp to its competitors!
If you’re looking for an easy solution for your email marketing needs, AWeber may seem too powerful, but it still is one of the most famous platform for your newsletters, capable to run on every browser everywhere and at any time. It offers a complete product, ranging from newsletters to dozens of integrations with other services to precise analytics and a robust support presence. If you have professional needs, you may take it into consideration.
|Usability: 8 /10||Speed: 8 /10||Features: 9 /10||Support: 8.5 /10||Price: 6.5 /10|