If you are going to make your first steps into the email marketing’s world, you surely want to deal with the best newsletter sending software on the market: easy to use, full of useful features and detailed reporting tools, excellent price/quality ratio. However sometimes all you are looking for it’s a software that allows you to create a reliable and responsive email keeping things as simple as possible. This is precisely the reason Campayn is worth trying out.
Start to create email updates with Campayn is very easy and intuitive. You can immediately try all the basic software tools following a few simple steps that allow you to design and send your very first email marketing campaign right to yourself. Campayn seems to get really that the learning by doing way is always a good idea when it comes to involving new users and let them know quickly all the features your software has to offer. This is the reason, for example, you can import contacts directly from Gmail or Yahoo!Mail (and from a spreadsheet or another email marketing list of course) assuming that you might use your standard email provider to send a newsletter.
Then all you have to do is following the clear Campayn instructions that lead you to create in a few minutes a newsletter from scratch.
Once you are writing the new message, you may select the theme and customize it adding designed blocks, images, buttons and other contents right inside the template you choose. Other useful things you can do is saving your images and articles in Campayn system – so you can reuse them into your emails any time you want – and adding merge fields from a very clear menu.
The management of your newsletter is also very user-friendly: you’ll see the recent ones and all your drafts in a clean design inbox, ready for you to open, edit again, customize and eventually send. The last, but not less important, thing you have to know to give Campayn a try is that allows you to create in minutes signup forms to grow your mailing list with the same intuitive drag&drop tool used by its email designer.
Campayn provides a lot of strong and easy to use features that allows anyone get start an email marketing campaign: a simple WYSIWYG email editor and a quite interesting range of readymade layouts, a lean dashbord to manage templates, newsletters and mailing lists, a neat reporting system that tracks bounces and click-throughs, and of course the possibility to set event triggered email and auto-responders. But if you are looking for a service to build more complex campaign or you need stronger filtering and reporting features maybe Campayn might not be for you.
If you have any problem with the service you’ll be sure to find the right answer in the very useful FAQ section of the company website, but if you need some tech supports the good news is that the Campayn’s team is as quick to respond as friendly to solve your issues. And if you are interesting in tips and best practice to improve your email marketing campaign you can always take a look at the blog (in which you can also find news and information about the company itself).
Campayn is an excellent email marketing software with a very attractive price/quality ratio: the “Free for life” version, for example, comes with features like list segmentation, contact level reporting, and ROI tracking, and includes an amount of 20,000 sending emails to 2,000 contacts per month. The first plan after the free one includes unlimited emails sending to 1,000 contacts for a very competitive price and good tools to create and, above all, manage your newsletter. If you don’t send emails frequently another solution you can opt to is the “Pay as you go” plan, so you can get credits that never expire and use them as you need them.
Campayn also allows to nonprofit organizations to prepay 12 months in advance and save 15%.
So, if you are a beginner marketer or you are interested in exploring the possibilities of creating a newsletter campaign for your business, you definitively might try Campayn and it’s easy to manage – and very competitively priced – service.
|Usability: 9 /10||Speed: 7 /10||Features: 6 /10||Support: 7 /10||Pricing: 8.5 /10|