Constant Contact is an easy-to-use and intuitive email marketing service for all skill levels ready to set up in three steps: elaborate the template, select the audience and send. Even though it lacks some features, this bulk email service is a truly good choice for email marketing beginners, and it’s able to connect many different marketing tools in one package. You can find Email Marketing, Social Campaigns, Surveys & Polls, Event Marketing, and Sharing segmented Email lists all at once. Changing one section at a time through a wide variety of layouts, colors, and patterns, you can fit a template choosing from hundreds of highly customizable designs available or creating your HTML, XHTML and CSS personalizations. Albeit creating and sending surveys requires an extra monthly fee, it’s easy to customize email campaign taking advantage of videos, images and documents thanks to the clean, straightforward and mobile-friendly WYSIWYG editor.
The contact management interface is one of Constant Contact perks: it provides all the tools to gather contacts scattered across different databases into a single list within a matter of minutes importing them directly from Gmail or Microsoft Outlook, entering them manually or uploading a text file or an Excel spreadsheet. Online customer management service is supported. Bad news ahead: it’s impossible to preview how your campaign appears crosswise major email providers due to the absence of an inbox preview feature. Increase traffic to your site is effortless thanks to the social-share toolbar and social media buttons. EventSpot is another great feature you can take advantage of if you need to drive attendance at special events.
Constant Contact makes it simple to create comprehensive reports on email campaigns, keeping an eye on complaints, forwards, number of bounces, opt-outs and click-throughs and forwards, but the service doesn’t provide Google Analytics reports. The customer support is well thought: you can master Constant Contact tools attending free live and on-demand webinars, video user guides, tutorials, hints and tips.
Constant Contact is a reasonably priced service for small business: starting with a 60-day free trial, it costs $15/month for up to 500 subscribers, $35/month for up to 2.5k contacts, $55/month for up to 5k contacts, $85/month for up to 10k contacts. Bulk plans are also available.
Constant Contact ease of use reflects a solid deliverability infrastructure, with clean instructions on how to build a proper campaign, and a little more than 90% deliverability rate. We used our usual 500 contact list, built with all the major free email providers, and sent to this list an actual newsletter built with the service. Keep an eye on our deliverability test to compare Constant Contact to its competitors!
Versatile, straightforward, not too expensive, Constant Contact falls a bit short when it comes to providing advanced campaign options, but it mainly feels like a professional platform.
|Usability: 8.5 /10||Speed: 8.5 /10||Features: 8 /10||Support: 7.5 /10||Pricing: 8 /10|