MailerLite is a very simple email marketing tool designed for small business and midsize ones too. No complicated and unnecessary settings and features make MailerLite an easy-to-use platform for anyone want to create and send beautiful newsletters. The intuitive and lean drag and drop functionality to design the emails is one of most popular and interesting tool of this web-based service, but isn’t the one.
MailerLite lets you upload and store an unlimited amount of photos and image files and its powerful built-in photo editing plugin is very straightforward. It includes features like resize, crop, write text on the image, add filter and effects, adjust brightness and contrast, enhance, add frame and more.
Manage your contacts is quite easy too. You can import them manually or via CSV, TXT, Excel files; duplicates and bad records will automatically disappear. Once you have imported your lists you can add as many new fields as you like and use them to segment your contacts for the ultimate high impact marketing.
Conclusion
MailerLite offers classic reports too, tracking opening, clicks, unsubscribes and bouncing (the platform automatically take care of the list cleaning, removing unsubscribed and hard bounced users); also has feedback loop integrations with Yahoo, Hotmail, AOL and others (this mean the platform lets you know if any of your contacts will mark your email newsletter as spam using those ISPs).
| Usability: 7.5 /10 | Speed: 6.5 /10 | Features: 6.5 /10 | Support: 7 /10 | Pricing: 8 /10 |
MailerLite has made sending newletters easy and fun for me. Its free version is great as you can send unlimited email for 1000 subscribers or less. The nice thing about this company is that they have other products to complement MailerLite. for example is one of their tools that allows you to chck whether your emails are valid or not. Basically it increases your open rate as a result… They also have mailer send which is also amazing for transactional emails like receipts, reminders etc… if you are selling something through your newsletters or if you have an ecommerce store. The three together really make for a super package for email marketing and they’re cheeeeeap. Btw they’re customer service is ah-mazing.