Mailigen Review



In the next-generation email marketing platforms chaos stands out Mailigen, an integrated service wich includes email, mobile and social marketing all in one place. It’s easy to create newsletters, surveys, signup forms and much more.

The service offers a neat dashboard showing a calendar with all your scheduled email campaigns going out and all the kind of tools you may expect: you can choose from 130 premade templates you can customize thanks to a drag-and-drop editor or directly format in the HTML editor. If you want, you can also merge tags and pictures, add links and symbols and change the font. Add dynamic content fields is a matter of minutes.

If you’re a novice user, a setup wizard will guide you through the campaign creation, like the contact lists creation. It’s possible to import them as a file, copy and paste or add names individually. API integration helps you manage your lists, or create and send campaigns. You can also segment your lists to send SMS, schedule and combine them with your email marketing campaigns. SMS autoresponders will help you to pursue your relationship with customers.

Mailigen offers social buttons for Facebook, Twitter, LinkedIn, YouTube, and more. Real-time performance reports are available and let you keep an eye on the number of opened emails, new subscribers, forwarded emails, bounces and unsubscribe with a graph. Reports are downloadable in PDF format or Excel spreadsheets. Integration with Google Analytics is ready to use.

Talking about Mailigen downsides, this bulk email service doesn’t offer the preview of your email in various email clients. Support is available online and via phone.

Mailigen pricing tiers are several: $10/month for unlimited emails to up to 500 contacts, $25/month for unlimited emails to up to 2.5k contacts, $40/month for unlimited emails to up to 5k contacts, $60/month for unlimited emails to up to 10k contacts. SMS message price start from $0.01/SMS depending on the country. A free 30-days trial is available.


Mailigen offers highly customizable and professional templates, great report and SMS tools.

Usability: 7.5 /10 Speed: 7 /10 Features: 7 /10 Support: 6.5 /10 Pricing: 6.5 /10

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