SparkPost is one of the new players in the SMTP and transactional email service market. Born in 2014, it became popular quickly and recently took advantage of the user migration from Mandrill: long story short, on February 25th, Mandrill sent users a two-months notice that the service would have merged in MailChimp itself as an add-on, with a price increase. Since then, SparkPost is offering competitive prices to users who leave the Mandrill+Mailchimp combo.
SparkPost user interface looks a lot like Mandrill much loved one: smooth, easy to understand and backed by the main menu on the left screen. Using it is simple: you can send messages through SparkPost’s servers from you traditional email app, or you can profit from its API to send emails from your internal software. Indeed, a self-generated API provides relay access for which it’s possible to apply a range of IP and Webhooks policies. For security reasons, SparkPost allows you to you tweak each API key’s permissions, with a whitelist of IP addresses. SPF and DKIM setup is smooth.
Unlike the majority of transactional email services, SparkPost offers a full template creator included. It allows designing HTML templates with variables you can store with email subscribers info. Variables and conditions are something you’ll love: they permit to replace something in your template when a customer does a particular action, customizing your emails automatically.
Analytics are graphical, exhaustive and lists over 40 different metrics about your campaigns. A global and account suppression list feature is available. A 24/7 support team via phone and email is ready to use. If you need more, an Elite program will offer you a dedicated technical account manager.
The SparkPost pricing scheme is attractive and based on sliding scale. The first 100,000 emails you send in a month are free of charge, but after that you will have to upgrade to a paid account: 999,000 emails for a price of $24.99, 1 Million emails for a price of $199.99 /month and you can ask for a custom plan.
SparkPost offers a full-featured email sending experience, letting you customize and automate your messages as you need. You’ll save time and money while sending better emails.
|Usability: 8 /10||Speed: 8 /10||Features: 8.5 /10||Support: 7.5 /10||Pricing: 7.5 /10|