Lander is another reputed online landing page builder typified by an easy step-by-step process. Built to help you manage your social media, PPC campaigns, and email marketing campaigns, it allows to turn interested leads into paying customers. Competitors services after login show a dashboard from which you can start creating a landing page. Lander provides a different approach: the first it shows the “creating a new landing page” option, complete with a short but useful tutorial, then immediately leads to the editor.
The Lander drag-and-drop editor requires no CSS or HTML: it offers many ready-to-use templates arranged in categories: product and services, coming soon, webinar and events, bio and portfolio, e-commerce, Facebook, and Layouts. It’s not possible to start your template from scratch, but you can ask a quote if you need a custom template designed by Lander team.
Premade templates are in a relatively limited number and well designed. Once you choose the right template that fits your business, Lander takes you to the neat and user-friendly editor. Thanks to toolbars, all editing options are available at a glance. The basic one lets you drag-and-drop images, text, boxes, buttons, videos, and lines. The advanced toolbar enables you to customize the template HTML, add timers, maps, and Paypal payments. The social toolbar enables to integrate into your page Twitter, Facebook widget, the LikeBox, and the Share buttons. The “properties and goals” toolbar offers you more customization tools and advanced page settings. You can set goals for your page, letting Lander tracks the number of interactions it receives.
Edit pages in Lander is really as simple as the service promises, but some bugs spoiled my user experience: sometimes the page reload from the start while editing, losing any previously saved changes. Also, modify the field size of new elements is not really easy. Once finished editing the template is not easy to understand how to proceed. You have to search a little bit before finding the little “finish” option at the top of the page. Now Lander redirects you to the dashboard, where you can publish your landing page choosing the domain (your own, Lander domain or Facebook tab), take a look at statistics and performances (visitors, conversions, conversion rate), activate a mobile version of your landing page, work on integrations, set up a welcome email and try the A/B testing tool (called “Current Variants”).
If you need to test your landing page versions and performances, you have to click on “New Variant” button on the statistics box. It’s a bit confusing design choice, especially during the first use of the platform. Anyway, you’ll be able to create a multivariate test, add a new version of your page and allocate the amount of incoming traffic from each page.
Lander easily integrates with popular email marketing services (like Constant Contact, MailChimp, VerticalResponse, and Aweber), CRM, and professional analytics tools. The customer support is available via chat and email. Lander pricing plans are three:
- Basic plan, recommended for freelancers and very small business, starting from $22/month paying annually. It includes unlimited landing pages, welcome email, Paypal integration, brandable lead notifications, one custom domain, A/B testing, email marketing integration and auto-fill forms. It’s limited to 3,000 visitors per month;
- Professional plan, recommended for small to midsize business, starting from $74/month paying annually. It includes unlimited landing pages, welcome email, brandable lead notifications, 50 custom domains, A/B testing, email marketing integration, and auto-fill forms. Facebook, Zapier, Paypal, Webhook, Salesforce and Marketo integrations are available. It’s limited to 25,000 visitors per month;
- Enterprise plan, recommended for large companies, starting from $149/month paying annually. It includes unlimited custom domains, unlimited landing pages, welcome email, brandable lead notifications, A/B testing, email marketing integration, and auto-fill forms. Facebook, Zapier, Paypal, Webhook, Salesforce and Marketo integrations are available. It’s limited to 100,000 visitors per month.
A 14-day free trial is available.
Overall, Lander offers an easy way to design landing pages that converts. It integrates with big CRM and email marketing players, and it’s cheaper than most competitors. The editor could be improved: it lacks page section element, and some bugs make it less pleasant to use than it could be.
|Usability: 6.5 /10||Speed: 7 /10||Features: 7 /10||Support: 6.5 /10||Pricing: 7 /10|