Before approaching the world of landing page builders I did some research, trying to find the most appreciated services for advanced users. LaunchRock is occasionally recommended for startups, freelancers, small businesses, and novice users, so I was intrigued and decided to test it. It was quite a bummer, but let me explain why. LaunchRock is a landing page creator intended for an inexperienced audience. With a “rock and roll” appearance, the service tries to look cool and young providing a quick and cheap solution for your landing pages. Indeed, LaunchRock can be useful to its target audience: you can subscribe easily with no credit card needed and choose the free plan to start from.
As soon as you sign in, you can pick a template that fit your needs. You’ll be directed to the WYSIWYG editor, where you can customize your landing page. You’ll notice that it’s quite easy to modify and create a landing page, but the interface problems and editor bugs will bother you. Every editing requires minutes of playing around to figure everything out: sometimes the progress bar doesn’t update, move and resize new elements is very hard, if you insert pictures layout tends to go crazy.
Going to the SEO area, you’ll be able to add a page title, description and meta tags to your page. Statistics show how your page is performing, giving you broad information about visitors, clicks in real time, keywords, links, and goals. From the Audience option, it’s possible to filter and view the people who signed up on your page, sending emails and autoresponders to your leads. A/B testing and multi-user tools are not available.
It’s quite hard even to find the LaunchRock’s support: a link to the service is only accessible in the home page footer. The support isn’t the best one, it’s available only via ticket, but it replies quickly. The knowledge base doesn’t offer step-by-step help, probably because it is assumed that the service is too simple to use.
LaunchRock provides two pricing plans:
- starter plan, it’s free, and it includes advanced user analytics and reporting, Launchrock subdomain and the Launchrock icon tool;
- professional plan, starting from $5/mo. It includes advanced user analytics and reporting, Launchrock subdomain or custom domain, promotion free, custom HTML and CSS.
LaunchRock offers a free building and hosting landing page tools, maybe too simplistic and amateurish to help a business. The builder suffers from several bugs; it lacks the A/B testing tool, but the service is really cheap and can be a good “first try” for novice users.
|Usability: 6.5 /10||Speed: 6.5 /10||Features: 6 /10||Support: 6.5 /10||Pricing: 8.5 /10|