An impressive conversion ratio achieved through a great landing page is what every digital marketer dream of. A good landing page helps you generate leads and make sales, but creating a good one can be troublesome without the proper tools. Unbounce is one of the biggest players in the landscape: offering a do-it-yourself landing page platform thought for professional marketers, advertisers, and designers, it allows to streamline the entire build-publish-test process directly. You’ll ned no developer, designer or coder to design the perfect page. You’ll be able easily to embed videos, widgets, data, social feeds, maps and capture prospective leads.
Today’s landing pages have to be responsive and to fit a tablet, mobile, laptop or a big desktop screen and Unbounce lets you create something your audience can benefit from multiple devices. Unbounce makes very easy both design from scratch and directly edit a premade landing page. If you’re a novice user, you may want to start with one of the 60 Unbounce pre-made high converting mobile-ready landing page templates. Every pre-made or new template can be tailored to suits your needs: the design is highly customizable thanks to a simple drag and drop editor. In a matter of seconds, you can move, add or delete page elements. Advanced design features are also available.
Your landing page will be hosted by Unbounce, loading fast and assuring to please even customers with slow internet. If you need it, you can link it to a custom domain name. Each page you design offers a dashboard showing performance statistics and conversion ratio data. Unbounce includes compelling A/B testing functionalities to help you optimize your landing page: you can duplicate it and change elements to test which gets a better conversion ratio. Unbounce automatically split traffic between the two pages, measuring results. You won’t need external tools to enhance your landing page performances.
If you need to trigger emails automatically when new leads are generated, Unbounce helps you with an option you can enable immediately after lead enter his contact information on your landing page.
The platform allows CRMs and email marketing tools (like Aweber) integration via API. To be honest, one of the Unbounce shortcomings complained by users is the lack of “key players” integrations: Facebook or WordPress are two of the many missing.
Talking about customer support, Unbounce offers a full range option: live chat, phone, and email support are available, but unfortunately they’re not 24/7. In a world always connected, a 24/7 support is a must have, and Unbounce falls short. Unbounce pricing is another big concern: it may be not suitable for you if you’re a blogger, a freelance digital marketer or if you run a small budget-limited business. The platform offers four different pricing tiers for different products with particular set of features based on business size:
- Starter plan recommended for new ventures and entrepreneurs, starting from $49/month with a 5000 unique visitors limit, unlimited landing pages, and 1 custom domain,
- Pro 99 plan recommended for consultants and small business, starting from $99/month with a 25,000 unique visitors limit, unlimited landing pages and 1 custom domain, Dynamic Text Replacement feature (able to changes select keywords on your landing pages to match the keywords used by your prospects in their search query) and Support from AdWords Certified PPC Experts,
- Pro 199 plan recommended for agencies and large marketing teams, starting from $199/month with a 100,000 unique visitors limit, unlimited landing pages, 5 domain names and all Unbounce features available,
- Pro 499+ plan recommended for enterprises, starting from $499/month with a 500,000 unique visitors limit, all Pro Features and all Pro Integrations included and a dedicated success coach.
You can save money with annual pricing plans. A 30-day free trial for each of these pricing tiers is available.
Unbounce is a feature-rich, advanced but easy-to-use landing page platform designed for professional marketers, advertisers, and designers. It helps you effectively boost sales and conversions, and you’ll see benefits before the 30-day trial is up. On the downside, Unbounce is quite pricey and needs integration improvements.
|Usability: 8 /10||Speed: 7.5 /10||Features: 8 /10||Support: 7 /10||Pricing: 7 /10|