Want to see a small business owner turn pale? Ask them about their site’s SEO. Those three letters are enough to strike fear into the hearts of any website owner. People who understand the topic and have done the work to optimize their pages will recall the trauma of the keyword research and the meta tagging. Those for whom SEO is a different language will feel guilty at not doing anything to improve their organic traffic flows.
What both groups need is an SEO tool that makes the keyword research and management less painful but which also provides enough advice for anyone to improve their rankings without poring over giant SEO books.SEMRush provides both those solutions… but mostly the second.
The program’s basic functions will be familiar. Domain Analytics provide a review of the keywords and traffic reaching your domain from both organic and paid sources. It’s how the program opens and it’s a good place to start. From there, you can perform a site audit, check your backlinks, and track your search engine results. The program also integrates neatly with social media so that in addition to seeing your links grow, you can also check your mentions and Facebook clicks.
A useful approach to SEMRush is to divide the program into three functions: analytics reports cover as many as seven different reports from organic and advertising research to video advertising and product listing ads. Tools let you assess keyword difficulty, compare domains and create charts among other things. Projects cover a much broader range of tasks, including Brand Monitoring, Organic Traffic Insights, and a PPC Keyword Tool.
It’s a rich toolbox supported by useful results presented in a format that’s easy to use but the outstanding tool is something called SEO Ideas. This tool allows you to enter a bunch of keywords and connect them with landing pages on your site. The program performs a quick analysis then comes up with a list of suggestions to improve the page’s results.
For people new to SEO, that built-in guide is supremely helpful. Within a couple of minutes, you can see which pages have the most potential, which keywords can be changed and improved, and even where to obtain backlinks.
That should make SEMRush the first choice for any business uncertain about their SEO strategy but SEMRush is let down a little by some of the program’s functionality. Some users have complained about the reliability of the keyword research and also about the lack of a keyword management tool. Having found your ideal keywords, you’ll need to figure out what to do with them.
One strategy then might be to use SEMRush for your first year in business then switch to SpyFu or Moz. SEMRush is web-based.
SEMRush is a great option for business owners uncertain of their SEO strategies and willing to put up with the platform’s minor idiosyncrasies.
|Usability: 7 /10||Speed: 7 /10||Features: 7 /10||Support: 7 /10||Pricing: 7 /10|