Naylor Association Solution is a cloud-based software for managing medium and large associations. It is an all-in-one solution that encompasses administration, financial data, website development, recordkeeping, registrations and more, making daily operations scalable. This software provides data improvement services for optimizing database performance and removing duplicate records. Data can be converted into multiple formats and distributed to relevant entities.
NAYLOR ASSOCIATION SOLUTION – FEATURES
- Prospecting campaigns: based on the data and characteristics of registered users, it creates a campaign that brings together professionals from the sector with browsing habits similar to the members of the existing association
- Website retargeting: your campaign places a cookie in the user’s browser to follow his activity when they leave your website. This allows you and your advertisers to display ads on other sites they visit to encourage them to return to yours
- Contextual targeting: advertise to your target audience based on the category and keywords on the websites they visit that are categorically relevant to the activities of your advertisers and the sector of your association
- Increased organic traffic: members and stakeholders who are shown ads for your publications and events are more likely to take a second look and take full advantage of member communication. Visitors to retargeted websites are 70% more likely to return to a website for which they see ads
- Improved Brand Search: display ads increase brand searches by up to 38 percent after four weeks of exposure. Retargeted web users are more likely to type your association or publication mark in a search engine after seeing advertisements on it on other sites
- Increased conversions: conversions between retargeted members can reach 26%. ROI and increased conversions from people who are more involved in communications due to relevant and retargeted ads make efficient use of your digital advertising efforts
This management software for associations, Naylor Association Solution, includes a complete website content management system that will provide your association with a new website and a portal for members that perfectly integrates your membership data.
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|Usability: 8 /10||Speed: 9 /10||Features: 8 /10||Support: 9 /10||Pricing: 7 /10|