Serpstat Review

by Netpeak

Serpstat search

Serpstat is an online professional SEO platform intended for SEO specialists, analytics experts, PPC specialists, content managers and digital marketers. It helps you keep track of your online projects saving time and learning vital details about your competitors.

Our First Impression

The Serpstat homepage offers all information you may need to understand what the platform sports. The dashboard is neat, unvarnished and you can quickly retrieve all features in the left menu. Serpstat is an attractive and feature-rich tool for everyone.

Serpstat features

You can sign up and try the service for free, before picking a pricing plan based on your needs. Once you sign up, the dashboard lets you choose if take a look at the comprehensive Manual and Use Case page to understand how to use Serpstat to its full potential, start analyzing by creating a project, or contact customer support for any question.

Serpstat Dashboard

Adding a new project is dead simple: go to List of Projects > Add New Project and insert domain, project name, and a group. You can now start a site audit and track keyword positions distribution. The audit performs an instant in-depth analysis of your pages by addressing multiple ranking factors, identifying optimization errors (high, middle and low priority) and showing what to improve. You can examine in depth some details like pages status code, meta tags, headings, accessibility & indexation, redirects, links, loading speed, server parameters, and custom overview.

Inside the Website Analysis section of the dashboard, you can find the domain and the URL analysis. Inside the Domain Analysis part, we can get an overview, an SEO and PPC research, a batch analysis and infographics. The URL Analysis offers an overview, keywords, competitors, URL vs. URL and missing keywords features. As you can presume, these are the kind of features a professional SEO and digital marketing search for.

To start tracking keywords position, you have to insert project data such time zone, competitors, search engine and country, keywords you want to monitor, schedule reports and sharing options with a member of your team.

Among other features, you can find the Backlink Analysis and the Rank Tracker. Advanced reports help you understand how to achieve better results.

Serpstat pricing

Serpstat offers monthly and yearly subscription. If you choose the latter one, you can save 20%. You can pick one from four personal plans (starting from 15$/month up to $239.20/month with the yearly subscription) – and four business plans (starting from $399.20/month up to $2,000.00/month with the annual subscription). The more you pay, the more data you can analyze. A free limited plan is available.


Serpstat is an easy-to-understand, quick, feature-rich and lovely solution for all your SEO needs. The manual is just perfect: it can guide step-by-step even novice users. The customer support is fast and willing.

Usability: 8 /10 Speed: 8 /10 Features: 9 /10 Support: 8 /10 Pricing: 7.5 /10