Silverpop is a cloud-based digital marketing provider that offers email marketing and lead management solutions. It uses customer data and individual behaviors – collected from a variety of sources – to inform and drive personalized interactions in real time. By providing deep, behavior-based customer insights and an automatic engagement engine, the service enables exceptional experiences for customers across the entire buyer journey.
Because of its strategic partnership with IBM, this powerful tool can provide many features not currently available for other email marketing or marketing automation platforms. For example, you can count on advanced segmentation tools, multichannel messaging, the possibility to create web forms and landing pages, to get CRM integrations and campaign performance reports.
Of course, Silverpop also provides most popular email marketing features, such as WYSIWYG email editor and a variety of campaign automation.
There can be a slightly steep learning curve because Silverpop offers very advanced (and not easy-to-use or intuitive) features but those are exactly the tools will help you convert prospects into loyal customers through more relevant one-to-one interactions.
|Usability: 6.5 /10||Speed: 5.5 /10||Features: 7.5 /10||Support: 7 /10||Pricing: 6 /10|