ClickFunnels offers a fairly unique service of its kind, emerging over almost all competitors wich let you create a single standalone landing page. ClickFunnels allows you to build a different kind of complete marketing funnels instead. A marketing funnel is a series of landing pages your visitors go through to buy your product, submit a service, enjoy a webinar and much more.
A typical funnel for your products can include a squeeze page, a sales page, an order form, an order confirmation and a thank you page. Or it can be more simply made of two pages like an order form and a thank you page. You can choose to customize as many pages as you need and design a real ecosystem that leads to conversions. It’s just as easy to delete pages you don’t use.
ClickFunnels allows you to create quickly sales page funnels, membership sites, webinar and opt-in/lead capture funnels. The platform offers many free pre-made templates you can customize, or you can choose to start from scratch building landing pages directly from the ClickFunnels editor. Personally, I don’t like the service’s pre-made templates: all ClickFunnels graphics are quite chaotic, coupon-like, childish and not very stylish or contemporary. Even the ClickFunnels’ homepage is the exact opposite of a page that leads to conversions: too much information shown in a confusing way, too many calls to action, too underlined text and links that take you up and down the same page.
If go further and give the service a try, you’ll find a powerful and unique tool for your marketing. The landing page editor in one of the ClickFunnels best things: thanks to an easy to use point-and-click interface, even a novice user will be able to build a funnel page after page. You can move elements, add text, boxes, countdown timers, SMS signups, surveys, pricing tables, Facebook comments, FAQ blocks, buttons, images and much more. Background colors, margins, fonts, alignment, can all be easily customized as well. No coding is required, and all kind of designs are supported, but if you want you can import custom HTML.
The A/B test lets you split your page and check each alternative to optimize the conversion rate. The Split Test tab shows you all your existing tests and starts a new one. ClickFunnels split testing features are quite basic. After your funnel is published, ClickFunnels lets you track how each landing page in your funnel is performing with real-time stats: conversion rate, the number of visitors and the “next page” click numbers.
Choosing a ClickFunnels Suite Plan, you can profit from Auctionetics and BackPack CRM tools. They help you profile every customer and let you manage Smart Action Funnels via email, text messages and more. It lets you track which channels your visitors are coming from, segment them based on actions they take, who they are, how much they buy and so on. The service provides custom follow up sequences for each visitor to obtain more conversions. To boast the Actionetics email marketing service, you have to connect to ClickFunnels your own SMTP server for email delivery. But there’s more: Samcart, a built-in advanced shopping cart, is included in the package.
Getting started with ClickFunnels is not easy, but the platform provides tons of how-to videos. Training videos are available as soon as you sign up, and the give you a good overview in just ten minutes. Customer support is always available online via email, live chat, and phone.
ClickFunnels provides two different pricing plans:
- the starter plan starting from $97/month, limited to 20,000 visitors, 20 funnels, 100 pages, three custom domains, unlimited contacts and unlimited members. Priority support, BackPack CRM and Actionetics are not included;
- the ClickFunnels suite starting from $297/month, with unlimited options and integrations.
A 14-day free trial is available.
ClickFunnels offers one of the best editors out there and a thorough marketing system. Thanks to funnels, you’ll be able to design great landing pages. The platform integrates with the best email and payment providers, offers an advanced shopping cart system and a 2-tier affiliate program. It’s quite expensive, and the split testing features are essential.
|Usability: 7 /10||Speed: 7 /10||Features: 9 /10||Support: 7.5 /10||Pricing: 6.5 /10|