If you sell online products or are trying to generate leads, you certainly incurred into the world of landing pages. You’re probably confused by the similarity between web pages and landing pages, but we’ll explain you everything you need to know.
The only difference between a landing page and a website is that the first one is a standalone page, while the website is made up of many web pages bound together. A landing page needs no ties to a website: it can be any page that a customer lands on after clicking on a call-to-action and it’s tailor-made for a particular marketing campaign. It’s usually designed with a single actionable task, facilitating the conversion rate or, in marketing terms, the proportion of visitors who take action buying your product as a result of your call-to-action.
A landing page can also transform in a complete sales funnel: a set of landing pages to approach the potential customers to your product, leading him through various stages like squeeze page, sales page, order form, order confirmation, and thank you page. The possible uses of a landing page or a funnel are almost limitless:
- webinar registrations,
- personal information collectings,
- guides and ebooks,
- blog subscriptions,
- recorded sessions including video or slides,
- consultation services and much more.
Now a question arises: how to create a landing page?
There’s no need for programmers and graphic designers: you can easily rely on good landing page builders, finding a broad range of services depending on your skills. The majority of editors consist of online platforms that offer paid monthly plans, a limited number of editable pages, templates ready for every need and page hosting. Some of the best landing page builders are plugins you have to install WordPress.
Whether you choose a simple online editor or feature-rich plug-in, these are the essential features it has to offer:
- an intuitive, bug-free, and easy-to-use editor that allows quick customizations,
- a simple one-time integration with social media platforms, email marketing tools, CRM and so on,
- mobile responsiveness,
- professional templates,
- hosting features,
- analytics and reporting features,
- an advanced A/B testing tool,
- a fast customer service,
- the ability to collect leads’ data and send automated emails according to trigger,
- good price/value ratio.
Take a look at our reviews to help you choosing the most suitable service for your business: we suggest the best landing page creators available.
After having reviewed so many landing page builders, most of which feature editor with problems and bugs, OptimizePress was like a breath of fresh air. In the crowded market of Landing Page Creators, OptimizePress emerges as one of the best and most advanced tools to transform visitors into potential customers...
From the start Thrive Theme is more complicated than the rival OptimizePress: first thing in is quite difficult to understand what kind of service offers, which packages you really need and which ones to buy individually or bundled.
An impressive conversion ratio achieved through a great landing page is what every digital marketer dream of. A good landing page helps you generate leads and make sales, but creating a good one can be troublesome without the proper tools. Unbounce is one of the biggest players in the landscape
ClickFunnels offers a fairly unique service of its kind, emerging over almost all competitors wich let you create a single standalone landing page. ClickFunnels allows you to build a different kind of complete marketing funnels instead.
Instapage is one of the most popular landing page builders: it's easy to use and lets you create and publish tailored landing pages able to boost your product or service. Thanks to the web based drag-and-drop interface, you'll be able to design all kinds of landing pages your business needs
Claiming to be “the #1 landing page builder”, Leadpages is a versatile software that you can use to create beautiful professional landing pages. This professional builder lets you create different landing pages so that you A/B test them, and has many useful features like HTML editing...
Taking a look at forums and comments of users who talk about the best tools for creating landing pages, Wishpond stands out as one of the most recommended. The platform provides highly integrated tools that help online marketers to automate promotion processes
Landingi is a landing page service that combines a traditional landing page editor with a lead generation service, with good results in our opinion. This professional marketing tool deploys an excellent editor to create your custom landing pages, although for a beginner user the system may look a little complicated...
LaunchRock is a landing page creator intended for startups, freelancers, and small businesses. With a "rock and roll" appearance, the service tries to look cool and young providing a quick and cheap solution for your landing pages.