During the Digital Marketing Summit in Las Vegas, Adobe announced that it will unify all its digital divisions under a single online platform, called “Experience Cloud”. Those divisions, each with its own dedicated cloud, are Creative, Document, Marketing, Analytics and Advertising, the latter born recently.
Obviously, access to different parts of this “Cloud Experience” will depend on your type of account: a regular user can use all the applications of Creative Cloud and the Documents section, while companies will access the Marketing, the Analytics and Advertising sections.
And while such a move is, in part, dictated by marketing, there is certainly also an advantage for all users from having a single unified platform. Adobe, on the other hand, will gain insights on a large number of users, whose habits can be studied and specific advertisements served against them.
We will see in the coming weeks as this new Adobe Experience Cloud will actually debut.