Outfit Review

Outfit is a brand management software designed to help companies in a variety of verticals manage brands, assets, communications, marketing, and digital and print production operations. The platform offers customizable templates, which allow organizations to design customized PDFs and Word documents with logos, colors and themes to be used for marketing operations and to establish brand identity. Outfit‘s multiple editing functionality allows professionals to simultaneously edit titles, images, text and other elements across multiple documents. The digital asset library allows administrators to store logos, images, layout templates and typefaces in a centralized repository and add automatic tags to identify and track details. Professionals can also design email campaigns with personalized content and newsletters to improve customer reach and engagement.

OUTFIT – TUTORIAL

Let’s look at the short presentation of this brand management software:

OUTFIT – FEATURES

• Data integrations: marketing teams have access to an enormous amount of data – employee data, location data, customer data. This content creation for digital marketing automation and advertising taps into this existing data to ingest it and intelligently apply it to your marketing production
• Reduce production costs: hours of time saved across the organisation without needing to outsource production
• Maximise your existing data: eliminate the waste and frustration of long build times and data movement
• Reduce risk: your brand in safe hands with approval workflows, clear templates and an audit trail
• Easy campaign duplication: marketers build campaigns for the same channels, for the same campaigns with the same key messages and details. Our marketing production platform allows you to create, and iterate, these elements simultaneously without copying and pasting into dozens of documents
• Scale without borders: you need to deliver more and often don’t have the resources to keep up with the marketing production demand. The platform allows you to scale in a completely new way, with localised campaigns, empowering people ‘on the ground’. We scale sustainably, without adding to your resourcing overhead
• Approval workflows: set up your approvals so you can ensure no content is in market without the necessary eyes and checks
• Marketing production: free your time, and your teams’ time, to do more of what matters by automating marketing production
• Asset library: amplify the power of your brand through, powerful digital asset management and integrations, feeding directly into your content production
• Brand management: execute with the confidence that comes from brand standardisation and management.