Creatio CRM is an all-in-one platform that helps businesses manage customer and revenue processes. The platform provides a unified CRM experience, enabling collaboration between sales, marketing, and service teams through a shared database and multi-team, multi-workspace workflows. It offers a 360-degree view of the customer, allowing businesses to deliver personalized experiences.
The platform uses artificial intelligence and machine learning to generate insights based on customer data, providing a comprehensive understanding of each customer’s profile and interaction history. Its unlimited no-code customization capabilities enable businesses to create unique applications and adapt core modules to specific needs without coding. This solution also offers real-time analytics and reporting tools, allowing users to easily create custom dashboards and BI applications without writing a single line of code.
CREATIO CRM – TUTORIAL
CREATIO CRM – FEATURES
- Use natural language processing to create and deploy new AI skills to end-users without writing any code.
- Gain full visibility to administer and manage AI usage within the organization with a transparent approach.
- Seamlessly connect your applications with external systems to create unified workflows and eliminate data silos.
- Create interactive reports and dashboards to visualize data and gain insights into key business metrics.
- Set up flexible customer segmentation based on various criteria and engage your audience with personalized offers through the right channel at the right time.
- Ensure strong lead generation and brand awareness by designing, executing, and optimizing omnichannel marketing campaigns for various markets and geographic regions at scale.
- Improve customer retention with a comprehensive and automated loyalty bonus program, integrate and manage multiple loyalty solutions in one, and analyze loyalty program KPIs to ensure steady growth.
- Streamline organizational processes for customer-focused business events and target specific lead groups by running effective marketing campaigns tailored to industry events and trade shows.
- Track and capture your leads from various sources into a unified database, ensure automatic data verification, and design your lead management process to achieve the best conversion rates.
- Manage your opportunities with specific processes to help you define and implement the most optimal strategy for each potential customer.
- Increase customer engagement and build long-lasting relationships by making highly personalized value propositions based on predictive scoring, AI/ML-driven next best offer intelligence, and the customer’s previous interaction history.
- Equip your sales representatives and front-office agents with the ability to manage their daily tasks, customer requests, and communications in a unified digital environment that minimizes distractions and ensures maximum productivity.
Conclusion
Creatio CRM’s end-to-end workflow automation capabilities, as financial management software, enable businesses to design and automate operational CRM workflows and vertical-specific workflows of any complexity across multiple functions, use cases, and channels.
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