Instapage Review

Instapage, Inc.


Instapage is one of the most popular landing page builders: it’s easy to use and lets you create and publish tailored landing pages able to boost your product or service. Thanks to the web-based drag-and-drop interface, you’ll be able to design all kinds of landing pages your business needs: sales pages, webinar sign-up pages, Facebook landing pages, mobile app download pages, opt-in/squeeze and thank you pages.

Instapage allows you to achieve what you need in a matter of minutes, whether you’re a novice marketer or a seasoned entrepreneur. The editor lets you design a landing page from scratch or chose one from the 80+ pre-built responsive categorized templates able to stretch across the screen. None of the 80+ templates meets your requirements? Don’t worry: Instapage partners with Themeforest providing many premium templates you have to pay for.


The WYSIWYG editor helps you build your landing page in a few easy steps: you can drag and drop, edit, add or remove elements as you want. You can also add text blocks, headlines, and videos, upload images, customize forms, create custom buttons, insert maps, shapes, and social media buttons. It’s also possible to add custom HTML code.

All designed pages are responsive, and you’ll be able to preview mobile and desktop versions as much as you need. Elements can be layered and customized, making the editor a powerful design tool even novice users can manage thanks to the neat interface. The Template Importer feature turns any landing page URL into a mirrored template: all you have to do is enter the URL of your landing page, then Instapage copy the content and design you can edit after the importing.


When you are ready to publish your landing page, you can decide to use a custom domain you have, a subdomain provided by Instapage, add it to a WordPress site or a tab on your Facebook page.

Instapages provides simple A/B Testing tools enriched by analytics functionalities, letting you test various versions of your page and choose wich one works better for your business. You can choose what data counts as a conversion: a click on a link and/or on a button, or a filled out form. Analytics also shows the number of visitors each version of the landing page gained, the improvement percentage and so on. It’s also possible to customize the basic meta-SEO info for each landing page. A Duplicate Across Domain tool is ready to use: duplicate a landing page or a design is quick and straightforward. The Instapage Pro account allows collaboration by adding users as ‘admin’ or ‘members. Talking about integrations, Instapage works arm in arm with 20 big Saas like Mailchimp, AWeber, Campaign Monitor, GetResponse, Constant Contact and Zoho CRM.


A ‘help’ button restarts the Instapage tour, lets you examine the ‘how-to’ documentation or talk to the 24/7 customer support. Instapage offers an impressive 30-day free trial; then you can pick from three pricing plans according to your business:

  • basic plan recommended for new digital marketers, starting from $29/month for the annual subscription. It includes unlimited pages, unlimited visitors, unlimited domains, basic integrations and email support. A/B split testing, team members, custom code editing, sub-accounts and custom web fonts features are not included;
  • professional plan recommended for advanced marketers, starting from $55/month for the annual subscription. It includes unlimited pages, unlimited visitors, unlimited domains, professional integrations, chat and email support, unlimited A/B testing variants and custom code editing;
  • premium plan recommended for our most advanced platforms, starting from $127/month for the annual subscription. It includes unlimited pages, unlimited visitors, unlimited domains, webhooks integrations, phone, chat and email support, unlimited A/B testing variants, full access team members, custom code editing, unlimited sub-accounts. One-On-One onboarding, brandable lead notifications, expert design consultation and 5,000 custom web fonts.


Instapage keeps the landing page game as simple as you need, even if you’re a novice user. The platform is feature reach, offers many customization features and assures great results in a short period of time. The Basic plan is pretty limited.

Usability: 8 /10 Speed: 7 /10 Features: 8 /10 Support: 7 /10 Pricing: 7 /10

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