CleverTap Review

CleverTap is a powerful, unified, integrated and complete platform that provides real-time market analysis and user involvement. Used by major global brands including Samsung, GO-JEK, Star Network, Sony and many others, this software offers highly usable insights on user behavior and actions based on optimal KPIs, business objectives and individual user preferences . Pre-built smart campaigns improve user retention, app engagement and improve monetization immediately. With CleverTap, you can plan your campaigns when specific triggers are activated, ensuring that your customers receive the right value.

CLEVERTAP – TUTORIAL

With this tutorial, you will understand why thousands of marketing experts and developers around the world use this analytics software to get in-depth customer information to increase user retention and engagement:

CLEVERTAP – FEATURES

• User profiles: get a centralized and real-time view of users by unifying data from online and offline channels
• Data export/import API: access user and event data to and from external systems to analyze and activate user campaigns
• Download .CSV: receive daily CSV reports from the campaign directly to your inbox
• Export to AWS S3: export event data to the AWS S3 bucket, data warehouse or BI tool
• Live User Segmentation: monitor user actions when they occur to trigger timely communications that help users in key moments
• Smart Campaigns: run predefined campaigns created by experts to retain users, encourage engagement and reduce abandonment
• Psychographic segmentation: remains relevant by reaching users based on their interests to optimize campaigns with the right context
• A/B test: compare copies, creative resources or calls to action for more effective messaging.
• RFM Segmentation: reinvent user segmentation to automatically identify samples, loyal users, risk users and more
• Customer behavior analysis: uses real-time insights to validate assumptions and create data-driven marketing strategies
• Custom Dashboards: bring critical business metrics together in one place to collaborate seamlessly between teams
• Push notifications: send personalized and timely messages to be delivered directly to a user’s mobile device
• App messages: send notifications in relevant apps based on a user’s identity and behavior
• SMS/Text: provide time sensitive information to users with personalized text messages
• Mobile app inbox: send rich and persistent messages directly within the app without being intrusive
• Email: engage users outside the application with targeted email messages.
• Web Browser Push: reach users directly from their web browser even when they are not on your website
• Desktop and mobile web pop-ups: send quick alerts and contextual offers with multimedia web pop-ups on desktop and mobile websites.