Comscore is a marketing analytics program that represents the currency of confidence for the planning, transaction and evaluation of the media on multiple platforms. Thanks to his tools and his wide knowledge of the public on digital, linear, over-the-top (OTT) TV and theater viewers, he manages to measure what matters to make the multi-platform audience and advertising more valuable. It is an online platform designed primarily for marketers and media companies who want to grow by establishing a stronger connection with their audience. Comscore allows you to understand the impact of media and marketing efforts so that you can improve your ROI and make future decisions more confidently.
COMSCORE – FEATURES
Here are its main features:
- Cross-platform media measurement
- Promotion of marketing responsibility
- Mapping the customer journey
- Performance metrics
- Predictive analysis
- Website analysis
Conclusion
Comscore is an excellent tool to get to know and increase the audience of your website. Have you already used it? Let us know how you get angry by leaving a review below.
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| Usability: 9.2 /10 | Speed: 9 /10 | Features: 8 /10 | Support: 9.4 /10 | Pricing: 5 /10 |
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