Emma Review

by Emma (TN, USA)

If you are running a small or a midsized business, and you want to create an email marketing strategy that makes you grow up in a smart and simple way, you might have to try out Emma, a web-based email service known for its simplicity and ease to use. Custom made purposely for the needs of not very big organizations, Emma allows to make in minutes effective email campaigns and track their response in real time.


The first thing you notice about Emma is that is perfectly conceived to focus on your emails. The dashboard has a very smart design that show you in a spotless way all your recent newsletter campaigns and allows you to create immediatly a new one picking your favorite mobile-friendly mail template from Emma’s large collection. Of course, you can also choose on of your email layout or upload a customized new one, but if you need a great newsletter template for a special occasion (such a welcome email, a thank you one, an invitation or greeting one) you can be sure to find it in the Emma’s system. Once you have your ideal design, you can customize it with the intuitive drag and drop editor, adding text boxes, images, links and videos without requiring HTML knowledge.

Emma email creator

The WYSIWYG editor makes you customize easily your newsletter

An interesting thing about uploading images is the fact you can import them in seconds from Flickr and Facebook – besides buying them from the stock photo collection inside the email editor or reusing the ones you have stored yet.
Then comes one of the most appreciate feature of this email marketing platform: the easy way you can add segments on your newsletters. You can choose a segment, drag into your emails and have them sent automatically to the group of contacts that meet certain traits.


Emma has some interesting features that help you to create a series of great drip emails, like integrations with social networks and, above all, with apps like Salesforce and Shopify that allows you to use CRM and sales data to create an extremely targeted email campaign. Emma also includes a sign up form tool and a poll one to create online surveys.
Another feature that worth a mention is the dedicated marketing metrics app that let you knows in real time from your phone how your emails are performing. But if your business isn’t small or midsize and so you need more advanced marketing automation features, you probably have to opt for another kind of mail marketing service.

Emma_marketing metrics app

Emma has an unique feature in its marketing metrics app


Emma provides an outstanding customer service starting from the live chat support, one of the many ways you can reach its dedicated and friendly team. Emma, for example, has a lively and well-managed community page where a lot of users share questions, answers, ideas, and suggestions. Of course, if you need more information you can always look in the “Resource” section, where you can find useful articles, videos, how-to tutorials and much more. To be honest this very crucial area – not highlighted in any way – it’s quite hard to find for the user. The “Content Hub”, instead, immediately stand out and it’s quite amazing the amount of videos, interesting articles, guides, tutorials, infographics and webinars you can find to improve your email marketing and your knowledge on it. Another interesting thing for Emma’s users is a range of dedicated services – that you can buy apart of your monthly plan – that provides you customized HTML coding, templates and campaigns, jumpstart and strategic services plus team training.


Emma is priced a bit higher than the average email marketing service, and it’s quite a pity that hasn’t the popular “free for life” trial to encourage beginner marketers and newly born business to give it a try. Also, if you want to have a bite of Emma functions you have just 14 days of free trials instead of the more common 30 days.
The first monthly plan you can purchase offers unlimited email send to 2,500 contacts; the second one includes unlimited email send up to 5,000 contacts.
It’s noteworthy that Emma discounts to nonprofit organizations a 20% from all plans it offers.



Emma’s pricing plans




Deliverability results


Emma is recognized as one of the best email marketing platform available: and its fame is totally earned. Composing emails is quite straight-forwarding, with clear indications and tools. Its deliverability rate is astonishing: using our usual 500 contacts  list, made with free email provider accounts, we got a 90% score, that put Emma almost at the top of our rank. Keep an eye on our deliverability test to compare Emma to its competitors!


Emma is an excellent choice if you want to boost your small or midsize business email marketing appeal; and if you need a service very focused on save your time to create accurate drip campaigns.
But might not be for you if you need more advanced and refined marketing automation features to manage massive email campaigns.

Usability: 8.5 /10 Speed: 8 /10 Features: 8 /10 Support: 8 /10 Pricing: 9 /10

Review this product

How would you rate this?

Your email address will not be published. Required fields are marked *

By submitting this review, you are confirming that it meets the Accurate Reviews Program Guidelines. Your Privacy is important to us