MarcomCentral Enterprise Review

MarcomCentral Enterprise is a cloud-based digital asset and brand management platform, which allows users to customize and distribute marketing materials while continuing to manage access, brand integrity and compliance. Marketers, sales reps, agents, brokers and distributors can have access to customizable materials online. The software allows users to customize content from the field, using the web-based “marketing intranet” to access resources from anywhere. The portal design can be customized and users can enable and disable different levels of access permissions to ensure that people can only edit and distribute the content they are authorized to access. You can create customized content including proposals, direct mail, html and collateral, with rules to ensure that unique content is delivered to each recipient.

MARCOMCENTRAL ENTERPRISE – TUTORIAL

Let’s see what this brand management software can do for you:

MARCOMCENTRAL ENTERPRISE – FEATURES

  • Customized meta-data tagging: add tags or search keywords to each asset manually or use Artificial Intelligence to do it for you
  • Share files easily: cut down on your email attachments. Share multiple images and assets with team members on the fly directly through your portal
  • Distributed Marketing: the distributed marketing platform platform that empowers and enables your teams to customize and distribute marketing content easily
  • Customize collateral: using dynamic templates, quickly edit fields of text to create a custom asset without sending a request to marketing
  • Track usage: with best in class Business Intelligence, you can create custom reports and track trends to optimize collateral development
  • Mass updates: enforce brand guidelines by effectively managing outdated images, trademarks, logos or disclaimers by making a single update to all relevant assets.

Conclusion

MarcomCentral Enterprise is an asset management software that integrates with a range of other business applications, including Salesforce.com, enabling dynamic merging of customer data into marketing materials. Multiple ad sizes are automatically generated and files are automatically converted to a range of formats, including JPEG, PNG, GIF, TIF, and PDF.

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ACCU-RATE:
Usability: 7.5 /10 Speed: 9 /10 Features: 8 /10 Support: 7 /10 Pricing: 7 /10

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