Refract Review

Refract is a useful program for analyzing calls, demos, and meetings to improve agent performance, increase revenue and success results, and provide a strategic business intelligence solution based in conversations. Designed primarily for sales teams to conduct training and provide coaching to staff. The solution allows users to upload training audio or video files and share them with multiple users within the organization. Refrac allows sales reps to record and analyze calls to identify top performers and compare strategies. Managers can use call reports to get detailed information about agent performance and share coaching feedback with time stamps and quality analysis or evaluation forms. In addition, the activated learning module allows team leaders to automatically send video tutorials, knowledge documents and relevant tips and links to assist agents during sales calls.


Here is a tutorial that shows you how to leverage the features of this software to record calls:


  • Understand how each rep is performing in their conversations, extract the coachable insight to replicate top performers
  • Coach based on the truth learned from your data. Build on what works, replicate and repeat for accelerated performance and revenue
  • Artificial intelligence insights reveal the DNA of calls that lead to successful outcomes and revenue
  • A ‘Google’ style search of the contents of every call from every agent – what did your reps or prospects say, actions taken, topics discussed, and insights such as talk/listening or questions asked
  • Accelerate your ROI. Find key calls and tag key moments, with AI-driven insight from every call, to add your timestamped coaching feedback and optionally your QA or grading form
  • Video, links or documents based on conversation content, giving your reps just-in-time resources and knowledge to help them increase revenue
  • Easily ramp new hires by providing a curated library of your own real-world playbook calls and moments, accessed on-demand
  • Reveal the unfiltered voice of customers or prospects, the words and phrases they use, the questions they ask, the objections they give.


Refrac is a call recording solution that integrates with several third-party CRMs, call dialers and video conferencing platforms including HubSpot, Salesforce and RingCentra.

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You may also be interested in: RingByName

Usability: 9 /10 Speed: 9 /10 Features: 8 /10 Support: 9.5 /10 Pricing: 7 /10

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