Klaviyo Review

Klaviyo is an easy-to-use, cloud-based marketing system that enables ecommerce marketers to effectively target, personalize, track and optimize their marketing campaigns, including email and Facebook campaigns. It simplifies segmentation without relying on traditional tools like spreadsheets and pulls data from existing ecommerce platforms, including POS and other marketing software. It also allows users to measure the performance of their marketing campaigns by facilitating the creation of meaningful reports and analysis with key metrics. From the dashboard, users can compare current and past campaign performance, view real-time activity streams, and add, edit or remove charts. Metrics give users the flexibility to analyze trends in orders, see changes in customer behavior, and track list growth.


Let’s look at how to create a message with this powerful and robust sms marketing program:


  • One-click integrations: get all your important data in one place. No development required
  • ROI-based reporting: see sales from email marketing, based on actual transactions
  • Powerful segmentation: target based on behavior, browsing, properties & more
  • Facebook advertising: use Klaviyo segments to target your Facebook advertising campaigns
  • Pre-built autoresponders: start making more money in minutes by turning on pre-built email flows
  • Website tracking: use visitor behavior to target triggered emails and segment your audience
  • Dynamic data blocks: pull in information on products and orders to personalize email content
  • Email personalization: use events, properties & custom attributes to tailor messages
  • Product recommendations: pull in recommendations for products directly into emails
  • Custom activity fields: insert dynamic content blocks into emails through custom web feeds
  • Responsive email templates: choose from a library of layouts, all optimized for mobile devices
  • Triggered emails: automated email flows let you target messaging based on real-time behaviour
  • Signup forms and popups: built in tools let you collect emails through forms, popups, and fly outs.
  • AB testing: optimize performance of campaigns and email autoresponders with AB testing
  • Customer profiles: get a 360º view of your customers, from website visit to purchase
  • Smart sending: protect subscribers by skipping recipients you recently emailed
  • Real-time tracking: see email campaigns results in real-time, from open to purchase.


Klaviyo is a powerful and simple marketing system that includes segmentation, site tracking, automated messaging, 360-degree customer profiles, custom activity fields, drag-and-drop email design, ROI-based reporting and one-click integrations.

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Usability: 8.5 /10 Speed: 9 /10 Features: 8.5 /10 Support: 8 /10 Pricing: 8.5 /10

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