VerticalResponse Review

VerticalResponse, Inc.

VerticalResponse Classic is a full-suite of email marketing solutions conceived to speed up the marketing process for small businesses and nonprofit organizations. This email marketing service allows to create, manage and analyze powerful marketing campaigns, email signup forms, online surveys, event marketing, autoresponders, and one-click social media sharing to Facebook and Twitter.

VerticalResponse ease of use is by far the most common accolade, but at the same time, many users complain about it because the editor takes some time to getting used to. The WYSIWYG drag and drop editor includes a satisfying number of templates. You can’t edit the VerticalResponse templates’ HTML code, but you can upload your own. Tweaking templates design is simple thanks to the built-in image editor with filters and other tools customize photos.

This bulk email service provides pre-made templates with similar designs for both emails and signup forms. It’s possible to preview your emails shifting between desktop, mobile phone, and tablet views (portrait and landscape mode). Autoresponders are focused on welcome emails and social network features let you publish your contents on Twitter and Facebook. VerticalResponse anti-spam policy is particularly effective.

Talking about disadvantages, written support documentation is limited and there have been reports of glitches. VerticalResponse pricing plans are tailored on any kind of need: free plan for sending up to 4k emails to 1k contacts per month, from $8.80/month for unlimited emails to 500 contacts and 3 social network accounts, $17.60/month for unlimited emails to 1k contacts, $26.40/month for unlimited emails to 2.5k contacts or $44/month for unlimited emails to 5k contacts.

Deliverability results


Although we don’t like some quirks that Vertical Response sports (just to name one: you can’t move your account information inside the footer, but that could spoil your newsletter design), we found that it surely has one of the best deliverability rate we tested. Using our usual 500 contacts list, comprised of all the major free email provider, we sent out a newsletter and recorded a remarkable 90,7% rate. Keep an eye on our deliverability test to compare Vertical Response to its competitors!


VerticalResponse is not as simple as competitors and takes a little bit of getting used to, but lets you create great email marketing campaigns.

Usability: 7 /10 Speed: 8 /10 Features: 7 /10 Support: 8 /10 Pricing: 10 /10

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