BuzzSumo Review

BuzzSumo is a social media analytics and content inspiration and care tool for marketers. It searches the web for content based on search queries and reports its success based on social engagement, up-to-date score and backlinks. The program allows marketers to analyze the best performing content in any niche market. With the best content available to you in seconds, you have plenty of time to analyze the content for reasons why it’s performing well on social media. As you get information about the factors that make content successful, it becomes relatively easier for you to plan and create effective and promising content for your target market.


Here are some tips on how to research the right topics to take advantage of this influencer marketing software features:


  • Monthly search volume: understand the popularity of keywords to identify topics with high demand
  • Search trends: see search volume over time to discover if your keywords are affected by seasonality or trends
  • Full insights: combine keywords with content, questions and influencer data to create comprehensive content
  • Predict viral hits: sort stories by trending score to spot emerging viral hits.
  • Real-time results: see instant performance data for just-released content.
  • Geographic filtering: focus on relevant regions and get meaningful insights.
  • Custom feeds: create and share feeds focused on key topics, domains and locations
  • Content examples: quickly generate ideas with real content and question examples on one page
  • Dig deeper: drill down into any topic to view trends and more examples
  • Think different: break out of your usual content ruts and get creative.
  • Genuine questions: explore the gaps in common knowledge so you can create in-demand content
  • Forum search: analyze questions on any popular web forum
  • Customer voice: hear what your audience is asking so you can adopt their tone and language.


BuzzSumo is one of the best social media analytics tools. It comes with a powerful social media search engine that helps you find and analyze the best performing content.

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Usability: 9 /10 Speed: 9 /10 Features: 8 /10 Support: 8 /10 Pricing: 9 /10

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