In recent years we have heard a lot about the influencer role, the one who is able to influence other people through a kind of digital word of mouth that takes place mainly through social media. Of course, the strategy of influencer marketing is wide, includes many activities and requires a lot of time for this reason have been developed some software that can simplify and automate this workflow.
In this guide we have included the best influencer marketing platforms, analyzing their pros and cons, value for money and the features they offer.
SocialBook is an influencer marketing software designed to help companies of all sizes manage brands, set up and execute marketing campaigns, and track payments through a unified platform.
OpenSponsorship is an influencer marketing software designed to help companies in the sports industry connect with athletes to facilitate digital marketing campaigns. Administrators can use the search functionality to identify and connect with selected personnel.
Onalytica specializes in providing influencer relationship management software and supporting professional services to help brands scale results.
Collabstr is a platform where brands can publish a collaboration and connect with the right influencers while saving time. Payment is securely made only when the influencer's work is reviewed and the content is satisfactory. They can track collaboration performance or reach and engagement.
BuzzSumo is a social media analytics and content inspiration and care tool for marketers. It searches the web for content based on search queries and reports its success based on social engagement, up-to-date score and backlinks. The program allows marketers to analyze the best performing content in any niche market.
Tint is a social media marketing app created for brands looking to reach their audiences in innovative ways. An advanced, easy-to-use platform to find, filter, curate, get legal rights and display the most effective user-generated content (UGC) on websites, digital screens, events, emails and social ads.
Hypr is a cloud-based influencer marketing platform that assists companies with audience analysis and campaign management. Key features include content filtering, contact management, communication, data retention, and compliance. The app's discovery tool helps identify influencers based on hashtags, content topics, brand mentions and demographics.
Tribe Dynamics is an influencer marketing software designed to help lifestyle brands and marketing agencies identify, track and manage influencer relationships. Administrators can track hashtags, keywords and mentions to identify influencers and conduct measurable marketing campaigns.
Heepsy is a cloud-based influencer search engine designed to help businesses discover influencers on social media by specific locations, categories, audience demographics and engagement rates. It allows marketers to compare campaign progress and engagement across multiple influencers.
Circlewise is a partnership management software for creating, scaling and managing in-house affiliate programs. It connects businesses directly to advertiser-managed affiliate programs through a performance-assessed marketplace, allowing them to connect and trade directly with affiliates.