Onalytica Review

Onalytica specializes in providing influencer relationship management software and supporting professional services to help brands scale results. The platform helps marketing, communications, digital and public relations professionals configure tailored influencer programs, enabling them to better automate and streamline influencer activity, as well as identify ongoing engagement opportunities. The solution mines more than 200 billion posts per year in a curated database of more than 500,000 global social media influencers, including data from Twitter, blogs, Instagram, YouTube, Facebook, LinkedIn profile links and demographic data. Influencers are then ranked by reach, resonance, relevance and referral. Onalytica’s influencer scoring is contextual, so a person may score differently on different topics rather than receive an overall score.

ONALYTICA – TUTORIAL

Here’s a video explaining how to use influencer marketing software to understand and track highly relevant influencer experts:

ONALYTICA – FEATURES

  • Discover: identify your relevant social media influencers from our global database of over 700,000 influencers
  • Insights: analyse your influencer community and understand your current brand awareness and engagement
  • Activation: connect with your key influencer targets through the Onalytica community
  • Measurement: measure the impact of your influencer marketing program and how you compare to your competitors
  • Improve thought leadership: create content with influencers around innovation & challenges in the industry to increase awareness and drive consideration with your target audiences
  • Fast-track perception change: influencers have significant influence and trust within the marketplace. Engage with them to help shape your brand perception as you continue to evolve your brand messages
  • Increase demand generation: influencers will help you generate real demand for your product or solution rather than relying upon expensive paid search or PPC campaigns to generate leads
  • Reach new audiences: influencers are creating content for audiences that will not listen or trust brand-generated content or traditional broadcasting channels.

Conclusion

Onalytica is an influencer marketing software that through a unique combination of technology and a team of research analysts can provide users with access to their database of curated social influencers across various industries, topics and countries.

Review this powerful program.

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ACCU-RATE:
Usability: 9 /10 Speed: 9 /10 Features: 9 /10 Support: 9.5 /10 Pricing: 7 /10

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