Phlanx Review

Phlanx is an influencer marketing software that includes features such as search/filter, influencer discovery and social media monitoring. The solution’s engagement calculator analyzes the engagement rate of a given Instagram, Facebook, Pinterest, YouTube, TikTok and Twitter account. Although the tool is marketed as for influencers, any personal or business account can be linked. Engagement rate is calculated by dividing the number of likes and comments a post receives versus an account’s follower count. Tools like Phlanx are invaluable for identifying accounts with fake followers or determining if an influencer’s posts are receiving legitimate engagement. The program can also be used to monitor the engagement of competitors in addition to your own account.

PHLANX – TUTORIAL

Let’s look at how to find the right influencers for your ad campaign with this influencer marketing software:

PHLANX – FEATURES

• Influencer Directory: grow your social media followers by working with influencers worldwide
• Collaborations: partner with other brands and cross-promote each other
• Brand Mentions: track all web mentions of your brand as well as competitor brands. Social listening of news, blogs, forums and social media
• Instagram Auditor: audit Influencer accounts for real/non-active followers, engagement rate and see if they’re the right influencers for your brand
• Instagram Engagement Calculator: measure Instagram engagement and ensure your audience is staying connected
• Youtube Auditor: audit Youtube accounts, analyse subscriber data and engagement rates and see if they’re the right fit for your brand
• Campaign Manager: manage your social media campaigns and create event lists and campaigns by analysing influencer data from all social media platforms including Instagram, Facebook, Youtube, Twitch and TikTok
• Contract Generator: generate tailored and automatic marketing contracts within minutes
• Instagram, YouTube, Twitter and Twitch competitor tracker: compare the statistics of different social network accounts and competitors while using our simplified graph
• Tips: receive insider Tips and newsletters on how to online market your business.