Upfluence Review

Upfluence is an all-in-one influencer search and content management solution hosted in the cloud. It is a comprehensive platform where companies can discover and identify the right influencers to promote their brand. The software also offers tools to help manage a marketing campaign and conduct post-project reports. The solution will first provide users with a vast database of influencers from Facebook, Twitter, Instagram, YouTube, Pinterest and top bloggers. This is where you can use keywords or data related to influencer statistics, geolocation, engagement rate and social community size to evaluate possible brand representatives. The software has features to help execute advertising campaigns such as email tools and more.

UPFLUENCE – TUTORIAL

Understanding the power of connecting the tools you use within your influencer marketing strategy is key to a seamless and optimized influencer campaign. Check out the tutorial:

UPFLUENCE – FEATURES

  • Find the best influencers for your brand with the most advanced influencer search tool
  • Filter your search by keyword, social platform, engagement rates, audience size, demographics, and more to find influencers in line with your target audience and campaign goals
  • Find even more relevant influencers with the help of AI recommendation.
  • Create as many influencer lists as you need. Build multiple lists depending on your campaign strategy and objectives
  • You can download your lists in CSV. or Excel to share them with third parties
  • Access performance metrics for Instagram, Youtube, TikTok, Twitch, and Twitter. Get in-depth influencer analysis on engagement rates, average comments and likes, average views, and more
  • View recent posts, get insights into posting habits so you know when an influencer is most active, and see how their engagements have evolved over time
  • Choosing the right content creators is important, but choosing influencers that speak to your target audience even more
  • Analyze an influencer’s audience demographics including age, gender, and location. Check audience realness to ensure an authentic audience and avoid spending those ad dollars on fake followers
  • See which brands influencers have collaborated with in the past and stop wasting time reaching out to influencers already working with your competitors or who don’t align with your brand values
  • Centralize all of the influencers that you have worked with on previous campaigns or that you are currently working with in one dashboard
  • Filter your influencers by name, location, campaign, and more and keep track of their latest activity to know who is active and who needs a follow-up
  • Add influencers to your affiliate program straight from your IRM dashboard
  • Issue personalized promotion codes natively compatible with your online store and watch your sales grow.

Conclusion

Upfluence is a robust influencer marketing platform that allows users to track results in real time so that brands can monitor whether their chosen influencers are effectively promoting their assigned topics.

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ACCU-RATE:
Usability: 8.5 /10 Speed: 9 /10 Features: 8 /10 Support: 8 /10 Pricing: 7 /10

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